There’s a store in London called The Data Dollar Store that sells pretty much everything you’d find in a usual store, but this store is in no way a usual store, because instead of accepting money for what you want to buy, they accept only personal data instead.
This store is the first of its kind that exposes the hidden truth about social media.
Personal data ‘freely’ uploaded on social media platforms are used to target social media users.
Algorithms are programmed so as to collect data and turn it into useful information that can then be sold to advertising companies or used directly to target ads at users.
The question is, if my data and your data are generating money online, then why are you and I not getting part of that money?
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