Cyber security firm, Kaspersky, has been running a pop-up shop in London called The Data Dollar Store. They sell exclusive t-shirts, mugs and artwork, but not for money.
If you want anything from this queer shop then you’d have to give up some personal data because in this shop, data is currency.
This shop might be an experiment of some sort, but it exposes strange truths and about the online world.
Information is currency, and all the data we share on Whatsapp, Facebook, and the like, are used to corner us into purchasing services that are akin to our specific behavioral patterns.